The Gen-Z Hit List: Beware the Instagram Trap

Millennials, mums-who-tweet and Generation Z-ers alike are under threat from a dangerous new flavour of subliminal advertising known as the Instagram trap. It comes in many guises: a particularly photographable pink wall outside a clothing store, a neon sign at a restaurant or, more recently, the Instagram trap to beat all Instagram traps: the Starbucks Unicorn Frappuccino. All sneakily placed attractions share the same purpose: to encourage innocent social-media users to post a photo of previously mentioned “trap”, thus freely advertising the brand/company/cupcake shop in exchange for a few likes.

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