The Gen-Z Hit List: Subscription Box Overload
Ten years ago, in a panicked rush to organise everyone’s presents before Christmas Day, my mother signed up my grandmother for a cheese-of-the-month club. To my 12-year-old eyes, it seemed like the most exciting gift in the world: a random selection of milk-based produce delivered through the letterbox every month was what, as a preteen, I had dreamt adult life would be like — as sophisticated as it was spontaneous. I could not wait until the day I could sign up myself. Over a decade and many a lactose intolerance later, the methodology behind the cheesy Christmas gift of yore has become a staple of the millennial start-up world. We are in the midst of a subscription-box epidemic and whatever your taste, quirk or fetish, there is mostly definitely a box for it.
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